Smarter Cover. Simpler Journey.
Better Business.
Who we are
We are a specialist company focused on insurance, mobility and automotive protection solutions.
Our mission is simple:
To help customers protect and enjoy life’s biggest purchases and moments with clarity, simplicity, and fairness.
Across our brands, we combine deep industry expertise, digital-first thinking, and customer-led design to create products that are transparent, efficient, and genuinely useful.
From helping individuals protect what matters most and enjoy life’s big moments, to enabling automotive retailers to deliver seamless driveaway insurance, everything we do is built around clarity, confidence, and control.
Our brands at a glance
Together, our brands serve both B2C and B2B markets, united by a shared commitment to simplicity and trust.
Moneymaxim
Making insurance not just something you need, but something you’re glad you chose.
Justdriveaway
Driveaway insurance solutions for the automotive retail sector.
Clarify Car Hire
Straightforward car hire with no surprises. You know exactly what you’re getting.
Our story
Built to fix what was broken
Our story started with a simple observation that car hire excess products were second-rate, costly and created a frustrating experience for consumers.
2009
Mark Bower launched moneymaxim.co.uk, the first website allowing consumers to compare car hire excess insurance, an alternative to the costly add-ons offered by rental companies.
2014
Moneymaxim began being recommended by Martin Lewis in 2014 through MoneySavingExpert and continues to be featured today, including on his television programmes.
2016
Clarify Car Hire was born following feedback from thousands of users of MoneyMaxim’s car hire excess comparison journey. We became the first site to display all potential rental costs upfront at the point of booking.
2025
Moneymaximiser is purchased by Nick and Neil Brunton to accelerate growth across existing brands and new product lines.
November 2025
Moneymaxim launches its first direct insurance product – GAP insurance. Creating a unique, simple journey with great value, following the heritage of the brand and the values of the team.
January 2026
Moneymaxim is awarded Best Buy 2026 by Auto Express for its GAP insurance product, due to the simple and personable customer journey, along with the affordable prices and coverage.
February 2026
Justdriveaway launches, partnering with AIG to deliver seamless driveaway insurance focused on the UK automotive retail market. We have initially launched with Carbase with more to follow.
Our team
Experts who believe in doing things properly
Our team brings together experience in insurance, automotive retail, technology, compliance, and customer experience. But what truly sets us apart is how we work.
We’re
- Customer-first in every decision
- Curious, collaborative, and commercially minded
- Focussed on long-term partnerships, not short-term wins
From product development to partner support, our people are driven by a shared purpose: to make complex services feel simple and dependable.
